Plans and pricing that scale with any business.

——— cost effective solutions for SMBs, agencies, enterprises and developers ———


SMB Pricing

Waterfall offers 3 plans for small to medium-sized businesses. Each offers 100% managed service — we'll take care of everything for you.

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Starter


$99/mo


PLAN FEATURES
500 subscribers
2 ongoing campaigns
24hr max response time

Standard


$249/mo


PLAN FEATURES
2,000 subscribers
4 ongoing campaigns
12hr max response time

Select


$399/mo


PLAN FEATURES
5,000 subscribers
10 ongoing campaigns
6hr max response time


The Waterfall SMB Advantage

Weekly outbound text messaging

Passbook, QR codes & 2-way campaigns

Month-to-month plans — cancel anytime

SMS/email/phone support

Weekly reporting

Coupon code management

Online/offline list building tools

Analytics & A/B testing

Dynamic message personalization

SMB

Enterprise Pricing

For large brands, retailers and agencies that need more interaction and control. Get everything — campaign management, segmentation, targeting and reporting — united in one interface.

  REQUEST CUSTOM QUOTE

License as low as

$699/mo


ENTERPRISE PLANS INCLUDE:
Text messaging
Passbook
Interactive Voice Response
QR codes
Mobile coupons


Trusted in the Enterprise:


The Waterfall Enterprise Advantage

A/B testing

Coupon code integration

Dynamic message personalization

Sybase, mBlox or OpenMarket binds

High throughput messaging

Assigned account manager

Monthly professional service hours

Multiple short code hosting/maintenance

SMS/email/phone support

Complete compliance protection

Free inbound text messaging

Volume price discounts to 0.1¢

Detailed analytics

Unlimited subscribers/filtering/targeting

24x7 monitoring


Enterprise

API Pricing

For developers needing a simple gateway or those ready for a full suite of campaign and subscriber management APIs. The power of the platform — accessible from anywhere.

  schedule api walkthrough

License as low as

$499/mo

All features accessible


KEY BENEFITS:
Complete compliance protection
High capacity configurable binds

Messaging

/outbound text

All inbound text messages free



First 1,000 outbound text messages free
Volume price discounts to 0.1¢


The Waterfall API Advantage

Full suite of APIs to access any feature

Sybase, mBlox or OpenMarket binds

Short code provisioning & certification

Ongoing compliance & audit management

Gateway & subscriber list processing

Mobile number validation

Unlimited metadata segmentation

Unlimited subscribers

24x7 connectivity


API

Useful Information About Purchasing Mobile


There are four parameters that will affect pricing for every mobile program: software, service, connectivity and scale. Understanding each will allow you to receive the most competitive quotes from providers.

Software: The breadth and depth of functionality needed.

e.g. What is the exact end user experience you want to create? What data tracking and reporting tools do you need?

Service: The degree of first and second line support required.

e.g. Who’s going to manage the campaign setup? Campaign monitoring? End user support?

Connectivity: The number and type of mobile channels launched.

e.g. How many short codes? IVR Lines? Passes? For how long?

Scale: The amount of communication and messages sent.

e.g. How many subscribers do I anticipate? How often will I message out?

 

Other Frequently Asked Questions

How are costs for the above four parameters distributed?

A monthly license will encompass software, service and connectivity. Scale costs depend on monthly volume and, like most businesses, higher volume will result in lower per unit costs.

What do the terms MO and MT mean?

MO stands for “mobile originated” message, or one sent from an end user’s mobile phone, whereas MT stands for “mobile terminated” message, or one sent to an end user’s mobile. Unlike many providers, Waterfall does not charge for MOs.

Do I have to sign a long term contract?

No. Waterfall works with clients to provide the exact type of solution needed. That said, mobile works on the subscription model and significant discounts are available for those buyers willing to make longer term commitments.

What’s a passthrough fee?

In the mobile world, carriers mandate set fees for connectivity, for example provisioning for SMS short codes. Rather than attempting to profit from these industry standards, Waterfall passes these charges through at cost.

What’s the most important consideration for comparing Waterfall to competitive services?

Perhaps obvious, but compare apples to apples. Walk through the four parameters of Software, Service, Connectivity and Scale with each provider to ensure you’re evaluating similar offerings. For example, other providers add on hidden charges like cell number lookups and activation fees that Waterfall chooses to include transparently.

Have other questions but don’t want to talk to a sales rep yet? Contact us to receive a pre-sales consultation:

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