FOR IMMEDIATE RELEASE

LOCATION, LOCATION, LOCATION:
Waterfall Mobile Partners With WaveMarket

San Francisco, CA – February 23, 2010 – Waterfall Mobile, the leader in digital messaging software, announced today it has partnered with WaveMarket to enhance its Msgme and AlertU platforms with location-enabled messaging.

WaveMarket is a world leader in mobile location-based platforms and applications.  Through its Veriplace® Cloud Location Platform, WaveMarket provides partners like Waterfall Mobile with a single API for developing location-aware services across multiple carriers.  Veriplace® is the only location aggregation platform that protects the privacy of end users and can access the location of all 125MM phones on the AT&T and Sprint networks with no application download required.  This is particularly valuable for SMS-based services like Waterfall Mobile’s that have broad coverage across both smartphones and feature phones.

Waterfall currently offers targeted messaging based on ZIP or area codes through its powerful, Web-based Msgme platform.  The location-based service enabled by WaveMarket will allow clients to accurately locate their subscribers in real time, offering GPS-style targeting based on latitude/longitude coordinates.  The new offering will give marketers precision targeting tools to further maximize their ROI in mobile messaging.

When paired with the company’s robust mobile messaging capability, this new offering establishes Waterfall Mobile as a leader in the emerging field of LBS (Location Based Services) messaging.

“Smart, targeted location-based digital messaging is the future of marketing, and that’s why I’m delighted to announce our new partnership with WaveMarket,” said Matthew Silk, SVP, Waterfall Mobile.  “Giving marketers the tools to responsibly leverage LBS (e.g. requiring explicit opt-ins and providing users with an easy ability to opt-out) is critical, but this is a huge opportunity for marketers, and we’re excited to now be offering this capability to our customers.”

Waterfall will offer the LBS package as an upgrade to all of its current package options.

About Waterfall Mobile

Waterfall Mobile provides enterprise-class digital messaging technology solutions for mobile CRM, campaign management and emergency communications. Msgme, the company’s flagship product, empowers wireless carriers, brand marketers, agencies, media and entertainment companies to quickly launch creative, interactive text messaging and voice marketing campaigns. The Msgme platform is licensed by brands such as Anheuser- Busch, BMW, Sears, Toyota, Warner Music Group and leading agencies and technology companies including Nokia Interactive, Phonevalley, iconmobile, TBWA\Chiat\Day and ClickSquared. Waterfall’s emergency alert notification platform, AlertU, is the industry’s first two-way system deployed at numerous enterprises and organizations, including the 2.5 million student California Community College system. San Francisco-based Waterfall Mobile was founded in 2005 by a management team from E*TRADE, BEA, Oracle and Motricity and is backed by Vista Equity Partners. For more information, please visit www.waterfallmobile.com.

About WaveMarket
WaveMarket Inc., headquartered in Emeryville, Calif., is a world leader in mobile location-based platform and services, offering a software product suite that includes both white-label solutions and its industry-leading location aggregation platform, Veriplace^®. With more than a dozen commercial deployments in the United States, Canada, and Latin America, WaveMarket’s solutions include its industry-leading family finder platform, and the Veriplace^® location aggregation platform, which provides powerful privacy and security systems enabling carriers to offer 3rd party developers location access without having to certify each application on a case-by-case basis. Marketing to brands and mobile carriers in the United States, Europe and Asia, WaveMarket’s customers include top tier North American carriers AT&T, Sprint Nextel, Alltel, Bell Mobility, Aliant and MTS Allstream, Vivo in Brazil, SK Telecom, South Korea’s leading wireless carrier, and electronics retailer Best Buy. Founded in 2000, the company is financed by a group that includes Draper Fisher Jurvetson, QUALCOMM Ventures, BlueRun Ventures (formerly Nokia Venture Partners), Intel Capital, and Mitsui Ventures. For more information, visit http://www.wavemarket.com.

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Media Contacts:
Tom McAlister or Sabrina Pietryga
Phone: (310) 689-7363
Beck Media and Marketing
Email:  tom@beckmedia.com; sabrina@beckmedia.com