Merkle uses its strategically-led, data-driven approach to provide companies with a powerful framework for maximizing return on marketing investment. Examples of Merkle’s mobile clients include Friday’s, Wendy’s, Samsung, Lane Bryant and K&G Superstores. Given the necessity of incorporating digital CRM principles into mobile and social media, Merkle selected Waterfall Mobile’s Msgme platform to deliver integrated communications via SMS, Facebook and Twitter.

“As mobile and social converge, we need to both power communications across multiple channels and connect data to a CRM strategy. With our clients entrusting us to maximize subscriber engagement and revenue growth, integrated digital communications has become increasingly important. By enabling consumers to interact with brands according to their preferences, we can build much more meaningful relationships,” said Chris Wayman, VP Digital Business Development and GM Mobile at Merkle.

“Merkle’s mobile team is led by industry veterans possessing vast experience across different technologies, vendors and top-tier brands. Working closely with Merkle provides us an amazing opportunity to truly leverage the power of our platform,” said Matthew Silk, Senior Vice President at Waterfall Mobile. “We are extremely excited to work with such a sophisticated partner and launch compelling, cross-channel messaging campaigns now and in the future.”

Going forward, the two companies will focus on combining their database marketing and technology expertise to create integrated mobile and social offerings that allow clients to develop hyper-targeted, interactive relationships with the millions of consumers that interact with these media daily.

About Waterfall Mobile
Waterfall Mobile is the leader in enterprise messaging for mobile and social CRM. The company’s Msgme platform (http://www.msgme.com) has revolutionized the way companies manage communications with end users by empowering brands, agencies and technology providers to directly target and message subscribers across digital channels. Msgme creates meaningful, interactive dialogues across SMS, MMS, voice, mobile apps, Facebook and Twitter through its powerful suite of tools and analytics. Waterfall’s enterprise customers include AKQA, Anheuser-Busch, Bronto, Constant Contact, NASA and TBWA\Chiat\Day. Backed by Vista Equity Partners, Waterfall is headquartered in San Francisco with offices in New York and Austin. For more information, please visit waterfallmobile.com.

About Merkle
Merkle, a customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing programs. With more than 1,500 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle, Hagerstown, and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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Waterfall Mobile media contacts:
Email: pr@msgme.com

Merkle media contacts:
Email: pr@merkleinc.com

]]> http://www.waterfallmobile.com/press/?feed=rss2&p=277 0 http://www.waterfallmobile.com/press/?p=272 http://www.waterfallmobile.com/press/?p=272#comments Mon, 11 Jul 2011 19:18:56 +0000 admin http://www.waterfallmobile.com/press/?p=272 San Francisco, CA – June, 2011 – Waterfall Mobile, Inc., the leader in enterprise messaging for mobile and social CRM, today announced it is working with Constant Contact®, Inc. (Nasdaq: CTCT), the trusted marketing advisor to more than 450,000 small organizations worldwide, to create new mobile marketing opportunities for small businesses via SMS. Waterfall Mobile will integrate its Msgme platform with Constant Contact’s market-leading email marketing tool to deliver reliable and robust SMS messaging features that small businesses can use to effectively engage with their mobile customers.

The addition of mobile messaging gives Constant Contact and its clients one more channel to engage with consumers, and offers significant ROI with minimal extra cost.

“As more and more consumers turn to smartphones to engage with their favorite brands, make purchases, and locate shops and services, small businesses need to be in on the action,” said Jim Garretson, manager of Constant Contact Labs.  “Constant Contact is excited to be working with Waterfall Mobile to further open up this channel.  We believe Waterfall’s industry-leading technology and expertise in mobile will help us deliver a simple, affordable solution for our small business customers — in less time, and at a lower cost.”

“Constant Contact expanded its clients’ reach to the 300 million U.S. cell phone users here in the US,” said Matthew Silk, SVP, Waterfall Mobile.  “We are proud to be in business with Constant Contact and look forward to offering mobile messaging solutions that will increase customer engagement and marketing ROI.”

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships.  More than 450,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.  All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

About Waterfall Mobile

Waterfall Mobile is the leader in enterprise messaging for mobile and social CRM. The company’s Msgme Platform (http://www.msgme.com) has revolutionized the way companies manage communications with end users by empowering brands, agencies and technology providers to directly target and message subscribers across digital channels. Msgme creates meaningful, interactive dialogues across SMS, MMS, voice, QR codes, mobile apps, Facebook and Twitter through its powerful suite of tools and analytics. Waterfall’s enterprise customers include AKQA, Anheuser-Busch, Bronto, Merkle, NASA, Participant Media and TBWA / CHIAT / DAY. Backed by Vista Equity Partners, Waterfall is headquartered in San Francisco with offices in New York and Austin. For more information, please visit waterfallmobile.com.

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Waterfall Mobile media contacts:
Email: pr@waterfallmobile.com

Constant Contact media contacts:
Email: edornaus@constantcontact.com

Company Background: Waterfall Mobile is the leader in enterprise messaging for mobile and social CRM. The company’s Msgme Platform has revolutionized the way companies manage communications with end users by empowering brands, agencies and technology providers to directly target and message subscribers across digital channels. Msgme creates meaningful, interactive dialogues across SMS, MMS, voice, mobile apps, Facebook and Twitter through its powerful suite of tools and analytics.

Waterfall’s enterprise customers include Anheuser-Busch, Constant Contact, NASA, Participant Media, Publicis, TBWA / CHIAT / DAY, Ubisoft, University of Phoenix, and WPP. Backed by Vista Equity Partners, Waterfall is headquartered in San Francisco with offices in New York, Los Angeles and Austin. For more information, please visit waterfallmobile.com.

Benefits of the Rotational Development Program: Selected candidates will receive a high level of responsibility, significant hands-on experience, and connections in the mobile technology industry. Participants in the program are unpaid, but have opportunities to earn commission on leads that close. Top performers have the option to convert to full-time (typically within 3 months) and earn salary, options, and benefits within one of the three departments.

Primary Job Responsibilities:

Waterfall’s Rotational Development Program takes an integrated approach to building selected candidates’ business skills across three departments:

• Business Development:
• Strategize with sales managers to plan and evaluate target segments
• Manage and develop lead generation through outbound emails, calls and networking sites
• Create and track a database of potential clients by market and product
• Evaluate success through sales life cycle to refine sales targeting
• Research, analyze, and present findings on competitive landscape
• Client Services:
• Implement, audit and test client SMS/MMS campaigns
• Build integrated and interactive IVR campaigns
• Respond to client inquiries and provide guidance
• Learn the carrier, aggregator, and short code landscape
• Marketing:
• Track, adjust and direct online statistical metric analysis
• Craft various marketing collateral, including one-pagers, presentations, and webinars
• Across all three departments selected candidates will:
• Participate in internal company meetings and interact with Senior Leadership team
• Partake in external prospect/client meetings and provide perspective and insight into recommendations
• Assist and advise day-to-day administrative tasks

Skills Required:

• Excellent written and verbal communication skills
• Creative, open-minded, strong initiative as well as a willingness to learn
• Able to perform under sensitive deadlines and concurrently work on several projects that vary in complexity
• Flexible schedule
• Vast experience with MS Office and researching/using the web
• An interest in technology and interactive communication

For More Information:

• Please visit the Msgme website @ www.msgme.com and create a free trial account.

Waterfall Mobile
Rotational Development Program
Resume: rdp@waterfallmobile.com

Last year, textbook rental company Chegg.com began letting students text queries about the availability of specific titles. The service logged 269 student text messages in August 2009.

A year later, that number had skyrocketed to more than 20,000 in August 2010, according to a case study published by Waterfall Mobile and Chegg.

Read the full article here.

Read The Full Article

FOR IMMEDIATE RELEASE

Waterfall Mobile to Speak At Several Upcoming Mobile Events
SVPs John Matra and Matt Silk to share expert advice on CRM,
Social Media and Mobile Best Practices

San Francisco, CA – November 8, 2010 – Waterfall Mobile, the leader in digital messaging software, announced today Senior Vice President Matt Silk and Senior Vice President John Matra are confirmed to participate in several upcoming events.  Our mobile experts will share insights on topics including best practices adding mobile into existing marketing plans, driving positive consumer experiences and building buzz with mobile.

The upcoming speaking engagements include:

• New Business Minnesota Hosted Mobile Workshop – Matt Silk will share his knowledge on how best to quickly add mobile into existing marketing plans at a workshop for brands in Minnesota on Tuesday November 16.  In the workshop hosted by New Business Minnesota, Waterfall will join other mobile experts to discuss best practices in mobile and give attendees actionable items to incorporate mobile into current marketing plans.  Silk will present several case studies highlighting successful uses of mobile that give audience members key takeaways to recreate similar successes with their own mobile plans.  The workshop will be held on Tuesday from 3-6pm at the Doubletree Hotel in Minneapolis.

• Mobile Marketing Association (MMA) ForumOn Wednesday, November 17, John Matra will moderate the “Mobile CRM Drives Relevant Consumer Experiences” discussion at the upcoming MMA Forum in Los Angeles.  Panel speakers include Sybase Director, Ben Brieger and MyThum President and Chief Executive Officer, Michael Carter.  The panel will share expert insight on using mobile to increase customer loyalty and provide better customer experiences.  The forum will be held at The Beverly Hilton in Beverly Hills. You can view the full forum agenda here.  For more information you can also email: forum@mmaglobal.com.

• LA Mobile Entertainment SummitSilk is also confirmed to speak at the upcoming LA Mobile Entertainment Summit on December 7-8, 2010 in Los Angeles at the Sheraton Universal Hotel.  He will share his expert insight on using mobile to drive social engagement as he participates in the “Building Community for Mobile Content: Social Networking and Other Tools” panel on December 8th.  The panel will cover building community around mobile content in more ways than just using social networks to build buzz and loyalty.  The experts will talk about success stories and strategies for combining mobile with social tools.  Other panelists include: Seth Shapiro, Principal, New Amsterdam Media; Rex Cool, Founder/Chief Creative Director, Avatarlabs; Casey Jones, VP Marketing & Music, Mocospace; and Michael Scogin, Vice President, Wireless, MTV.

For more information on any of the events please contact Waterfall Mobile at: sales@waterfallmobile.com.

About Waterfall Mobile

Waterfall Mobile is the leader in digital messaging and CRM for enterprises. The company’s products, Msgme and AlertU, have revolutionized the way companies manage communications with their end users. The Msgme platform empowers carriers, brands, agencies and technology companies to manage digital messaging and subscribers across mobile and social channels, including SMS, MMS, mobile apps, voice, Facebook and Twitter. Msgme enhances these channels by coupling seamless integration of mobile web, video, coupons and QR codes, with direct targeting tools such as location, demographic and user preferences. Waterfall’s emergency alert notification platform, AlertU, is the industry’s first two-way, multichannel notification system serving as a critical component of the emergency communications infrastructure for over 2 million individuals.

Waterfall’s customers include Anheuser-Busch, Nokia, Ubisoft, Guthy-Renker, PETA, Roc Nation, WPP, Publicis, Participant Media, and the California Community College system. Backed by Vista Equity Partners, Waterfall is headquartered in San Francisco with offices in New York, Los Angeles and Austin. For more information, please visit www.waterfallmobile.com.

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Media Contacts:
Sabrina Pietryga
Beck Media and Marketing
Phone: (310) 689-7363
Email:  Sabrina@beckmedia.com

Read the full article here.

A good solution to that common mobile-marketing dilemma is FTEU (free to the end-user) messaging, which allows the carrier or a brand to pick up the tab on messaging so the marketing texts don’t count against the customer’s monthly bucket of messages. And for those customers who use an a la carte plan, FTEU means there is no charge on their monthly bill for those messages.

Matt Silk weighs in with an op-ed piece at Marketing Profs, discussing the benefits of FTEU text messages.

Also during the conference, I was in a client lunch when another text came through with a special offer for PromaxBDA mobile subscribers.  Sugar Ray Leonard, who was being honored at PromaxBDA, was available for an exclusive meet and greet with those attendees who had joined the mobile list!  I couldn’t get away to rub elbows with the champ – but I certainly appreciated the opportunity and found it was a great way to let me know what was happening at that moment.

Read the full op-ed piece published at iMedia Connection by Matt Silk

Waterfall Mobile Partners With mGive
Agreement Will Bring Seamless Mobile Donation Capability to Waterfall Customers

San Francisco, CA – August 10, 2010 – Waterfall Mobile, the leader in digital messaging software, announced today it has partnered with mGive, the leading provider of mobile services to non-profit organizations, to offer mobile giving to its clients.

mGive is a proven technology platform that powers the mobile giving process for non-profit organizations. This new strategic partnership brings industry leading mobile giving functionality to Waterfall Mobile’s current suite of offerings.

Subscribers can now easily donate to charitable causes in seconds, and have the donation automatically charged to their cell phone bill.  For Waterfall Mobile’s non-profit clients the new partnership with mGive provides the customer with a seamless, no-fail method of collecting mobile donations – one that has been accredited by all of the major wireless providers.

PETA is the first client to sign up for the offering.  In June, PETA launched a campaign called “Elephants Never Forget” to run in conjunction with Vans Warped Tour 2010.  Through the initiative, PETA will engage with Tour attendees to spread awareness of the abuse of circus elephants and encourage them to act.  People can text PETA2 to 27722 to donate $5 to the cause.

“Millions were raised via text in the US alone in for aid to Haiti.  This singular campaign showcased to the world that mobile is truly an invaluable platform for inspiring digital activism and raising money for important causes,” said Matt Silk, SVP of Waterfall Mobile.  “It is truly amazing how quickly small donations of $5 can add up to really help a cause, and we are ecstatic to partner with the industry leader to bring this functionality to our clients.”

“Partnering with top-tier messaging providers like Waterfall will simply help drive the mobile giving industry forward and evolve the feature set even faster,” said James Eberhard, Chairman and Founder of mGive.  “Combining forces and empowering their clients provides an end-to-end solution that will be tough to compete with in the market.”

About Waterfall Mobile

Waterfall Mobile is the leader in digital messaging and CRM for enterprises. The company’s products, Msgme and AlertU, have revolutionized the way companies manage communications with their end users. The Msgme platform empowers carriers, brands, agencies and technology companies to manage digital messaging and subscribers across mobile and social channels, including SMS, MMS, mobile apps, voice, Facebook and Twitter. Msgme enhances these channels by coupling seamless integration of mobile web, video, coupons and QR codes, with direct targeting tools such as location, demographic and user preferences. Waterfall’s emergency alert notification platform, AlertU, is the industry’s first two-way, multichannel notification system serving as a critical component of the emergency communications infrastructure for over 2 million individuals.

Waterfall’s customers include Anheuser-Busch, Nokia, Ubisoft, Guthy-Renker, PETA, Roc Nation, WPP, Publicis, Participant Media, and the California Community College system. Backed by Vista Equity Partners, Waterfall is headquartered in San Francisco with offices in New York, Los Angeles and Austin. For more information, please visit www.waterfallmobile.com.

About mGive and Mobile Accord

Mobile Accord is the innovator and leader in mobile technology for nonprofit organizations, powering mobile donations in the United States. Founded in 2005, Mobile Accord was the first company in the U.S. to offer mobile tools specifically built for nonprofit organizations. Mobile Accord serves more than 400 leading U.S. philanthropic organizations and has raised more 95% of all funds raised via mobile giving. The mGive Foundation is the charitable partner of Mobile Accord.

For more information, go to mGive.com

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Media Contacts:

Sabrina Pietryga or Stephanie Booker
Beck Media and Marketing
Phone: (310) 689-7363
Email:  Sabrina@beckmedia.com; Stephanie@beckmedia.com

Jody Peake
OnPR for mGive
Phone: (503) 802-4400
Email: mgive@onpr.com