Personalized Engagement
a compelling message sent
... at the opportune time,
... in the correct format,
... to a precise location,
... that incites action
from the recipient.
The Waterfall Platform represents the evolution of mobile marketing and CRM. Using Waterfall’s software and services, companies create interactive relationships with their customers to maximize lifetime value.
Harness the power of the Waterfall Platform
Via API
——— For developers ———
A robust suite of online tools to mobile-enable web apps or software programs
Via Web App
——— For brand and agency managers ———
An intuitive self-service interface to design and launch powerful mobile campaigns
Via Managed Service
——— Lean on our mobile experts ———
Let Waterfall's experienced Client Services team handle everything
We build the best, on top of the best.
Enterprise architecture
A full JavaEE software stack, our platform contains robust business logic specializing in personalized messaging to the masses. It is easily and seamlessly extensible to integrate with any vertical or legacy technology through a rich RESTful API set. And it supports modular inclusion of the latest communication channels, keeping up with our fast-paced industry and ensuring that we always communicate with people in the manner in which they prefer.
Maximum power
Leveraging an asynchronous web server, our platform is able to support tens of thousands of simultaneous, persistent connections, allowing the platform to deliver content as — and when — updates and actions take place.
Innovation defined
Our platform uses cutting edge frameworks and technologies like OSGi, MongoDB, and Cloudhopper. Our web applications draw upon leading web frameworks including Bootstrap, Knockout, and jQuery. Not to mention the latest and greatest technology makes for happy engineers too.
Blinding speed
We build single-page javascript web applications that update in real-time. Everything looks and feels like a native application while providing all the benefits of web connectivity.
Core capabilities and differentiators
——— building blocks for personalized engagement ———
Subscriber Management & CRM
Maximize segmentation and targeting to produce compelling dialogues.
Reporting & Analytics
Your campaigns, your data, your metrics — accessible anytime, anywhere.
The Stream
Unlock customer insight with asynchronous 1-to-1 connectivity and real-time visualization of traffic and trends.
Roles & Permissions
Multiple user and tenancy controls allow for seamless campaign collaboration across groups.
Since our founding in 2005, seven principles have shaped every product, feature and new innovation:
