The Waterfall Resource Library
Expertise delivered to your doorstep.
eBooks
——— putting the beat down on mobile education ———
Get up to speed.
Our long-form eBooks translate the complex components and strategies of mobile into easy-to-understand graphics and prose. Don’t miss these beautiful packages of important information digested into 6 essential points. eBook topics include:
Operational Alerts
SMS for ESPs
IVR
QR Codes
SMS Marketing
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Industry LookBooks
——— industry-specific information, case studies, best practices, and actionable next steps ———
Quick reads packing some punch.
Our shorter-form LookBooks analyze mobile marketing within a specific industry. Through the the lens of 6 industry-specific mobile case studies, each lookbook reveals key do's and don'ts to provide marketers with a roadmap for effective mobile execution.
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Mobile Building Blocks
——— tactics and ideas to generate higher returns ———
Think about mobile the right way.
People throw out marketing terms all the time. Viral, loyalty, online, acquisition, triggers, incentives — but how exactly do all these pieces fit into the greater mobile marketing ecosystem? Glad we're here.
Webinars
——— join the conversation ———
Our webinars provide participants with an open forum to learn and share information about the latest in digital marketing tactics and strategy.
Mobile’s Data Game: How to Play by the Rules and Win
Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies. Though developing a roadmap can feel overwhelming, to those companies that do succeed go the spoils: true cross-channel interactivity, the holy grail of mobile marketing and an imposing competitive advantage in a now-mobile world.
The secret to success? Viewing mobile not as a communication strategy, but as a data strategy. Join us in this webinar as Matt Silk, CMO of Waterfall Mobile, reveals the optimal tactics for developing mobile to build relationships. Attendees will walk away with a clear understanding of what cross-channel mobile messaging actually means, as well as the required steps to get there.
Key Learning Objectives:
- How to navigate and extract value from each vendor in the mobile messaging landscape
- How to use data to build mobile campaigns that personally engage customers in a two-way conversation
- How to develop mobile messaging scale economies across departments that will immediately bump bottom-line return
WHEN: WED, Jul 10, 2013 11AM-NOON PDT
Activating 1-to-1 Customer Service Relationships With Mobile
Organizations like the National Dating Abuse Helpline (NDAH) and DoSomething.org are finding overwhelming success using mobile to connect with their constituents. This success stems from the fact that mobile establishes a direct, 1-to-1 connection with the end user, as opposed to a social media-esque 1-to-many interaction.
Brands and agencies should take note, as this same line of thinking applies to consumer-focused customer service communication. Drawing on best practices from organizations like NDAH and DoSomething, for-profit corporations should modernize customer service communication in order to retain lasting customer satisfaction.
Join us as we discuss in this webinar the mobile deployments of organizations like NDAH and DoSomething.org and analyze how for-profit companies can monetize these best practices for themselves. Part of the Waterfall Industry Insights webinar series.
WHEN: Tue, Jul 23, 2013 10AM-10:45AM PDT
For a look back at some of the topics we’ve covered (such as mobile coupons, cross-channel mobile marketing and industry-specific mobile guidance) check out our Vimeo page where we’ve compiled archived episodes.
Art of the CTA
——— don’t let your calls to action get pwned ———
A gallery of mobile and social calls to action with commentary. Join in the discussion, peruse the gallery for design ideas and share any calls to action you have found on your own.
