The Waterfall Resource Library
Expertise delivered to your doorstep.
eBooks
——— putting the beat down on mobile education ———
Get up to speed.
Our long-form eBooks translate the complex components and strategies of mobile into easy-to-understand graphics and prose. Don’t miss these beautiful packages of important information digested into 6 essential points. eBook topics include:
Operational Alerts
SMS for ESPs
IVR
QR Codes
SMS Marketing
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Industry LookBooks
——— industry-specific information, case studies, best practices, and actionable next steps ———
Quick reads packing some punch.
Our shorter-form LookBooks analyze mobile marketing within a specific industry. Through the the lens of 6 industry-specific mobile case studies, each lookbook reveals key do's and don'ts to provide marketers with a roadmap for effective mobile execution.
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Mobile Building Blocks
——— tactics and ideas to generate higher returns ———
Think about mobile the right way.
People throw out marketing terms all the time. Viral, loyalty, online, acquisition, triggers, incentives — but how exactly do all these pieces fit into the greater mobile marketing ecosystem? Glad we're here.
Webinars
——— join the conversation ———
Our webinars provide participants with an open forum to learn and share information about the latest in digital marketing tactics and strategy.
7 Killer Tactics To Catapult Your Mobile Marketing Strategy
A mobile marketing strategy is just that – unless, of course, you've got some specific tactics to enhance mobile creativity, tracking and success. Join us as we discuss concrete steps for implementing cutting edge best practices such as A/B testing, dynamic field insertion and cross-channel integration. From Waterfall's Getting It Right In Mobile webinar series.
WHEN: Wed, May 22, 2013 9:30AM - 10:15AM PDT
For a look back at some of the topics we’ve covered (such as mobile coupons, cross-channel mobile marketing and industry-specific mobile guidance) check out our Vimeo page where we’ve compiled archived episodes.
Art of the CTA
——— don’t let your calls to action get pwned ———
A gallery of mobile and social calls to action with commentary. Join in the discussion, peruse the gallery for design ideas and share any calls to action you have found on your own.
