——— an in-depth look at some compelling mobile campaigns ———
To interact with its riders, the San Francisco Bay Area Rapid Transit District, BART, launched “Try BART Week” in October 2010 with the goal of increasing ridership.
Campaign used a cross-channel approach to distribute digital codes, with mobile positively impacting 700K students and 27K classroom projects.
Animal Rights organization PETA streamlined digital activism by integrating SMS and email in order to incite action and participation from its constituents.
To interact with its riders, the San Francisco Bay Area Rapid Transit District, BART, launched "Try BART Week" in October 2010 with the goal of increasing ridership.
Video game publisher and developer Ubisoft created an innovative digital campaign using mobile as a means of giving away free in-game content to players.
TakePart and Participant Media developed a post-film SMS campaign that kept the gripping experience of the film fresh and relevant in the minds of viewers.
Online textbook rental service used Waterfall to power its mobile ISBN lookup to engage students - and build a list - while also using mobile coupons to incentivize return visits and purchases.
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