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R.J. Simonian As Vice President of Product at Waterfall Mobile, Inc., RJ has the unique role of leading the team that executes programs for all of Waterfall Mobile's clients and drives strategic vision for the company's products. Previously, RJ was Director of Media, Planning and Analysis at Fathom Online, where he managed key partnerships, including Google, Yahoo and MSN, and drove the Search strategy for the company's clients, including Microsoft, Covad and Sprint. Earlier in his career, RJ held a number of senior level digital marketing and project management positions with Wired Digital / Lycos, Inc. As Project Manager, he designed and deployed Siebel 7 Sales for a US-based Ad Sales Team consisting of 80 cross-functional users and deployed a Centralize Ad Tag Management platform across 15 internal web properties. As Manager - Campaign Management Team, he managed more than $150M of online and direct marketing placements per year. He also managed the deployment of Solbright's AdSuite platform across a team of 15 Ad Traffic Managers. As manager of Ad Products/Inventory he pioneered a bidding price model for a Hotbot performance-based ad product. Simonian has a B.A. in Economics and Finance from Western Michigan University. He also holds a Project Management Certification from Six Sigma Academy. |
Management Bios: Matthew Sechrest Board Bios: Peter Lurie |
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